Seth Anthony Pinnock


For well over a decade now, Seth Pinnock has been using his gifts to change the world around him. From managing highly successful teams, to setting up international summits and finding pragmatic ways to support the community he comes from, Seth has made it his mission to make a difference in as many ways as possible.

An architecture graduate, public speaker, singer and songwriter to name a few things - he has made good on the early promise that saw him named a Young Leader To Watch by The Tony Blair Foundation.

Driven by his faith and a belief in the value of education as a route to empowerment, he set up his first charity; Symphony Co in 2006 at the age of just 16. Still thriving today, Symphony Co began as an idea to bridge the gap between the church and the community and is now the bedrock for groundbreaking initiatives such as a record label for artists, a publishing arm for authors and a free extra tuition programme for young black boys from inner-city backgrounds.

This is just the latest in a long-line of impactful ideas Seth has conceived that stretch back to his university days. In 2007, he combined his student loan with money he earned packing bags in his local supermarket to help set up the Midnight Oil Summit, a Christian conference in Birmingham. The summit grew into a yearly event, with Seth at helm, organising a team of over 300 young volunteers. Midnight Oil served as a springboard for not only him, but the thousands of delegates from all over the world who attended each year, finding the encouragement they needed to reconnect with families, further their education, start businesses and even write books. The success of these events saw Seth recognised at the Houses of Parliament as one of the UK's Top 10 Black Students.

Now in a position to share his expertise with others, Seth runs his own consultancy company called See & Be, which helps companies transform concepts into ideas and identities. Some of their previous clients include the Church of England, RNLI and Tearfund - where he served for 7 years as its Head of African and Caribbean Engagement. Meanwhile, a keen interest in fashion has seen him launch 'Disruptor', a budding clothing line. These various strands of work form part of The Chosen Inc Group, a family of companies Seth oversees. The bigger dream for the Chosen Group's portfolio encompasses faith, media, fashion, design, property, education and philanthropy.

Alongside his business acumen, he has forged a highly successful music career as lead singer of the award-winning gospel group A New Thing. They have toured the UK and Europe, with their first album Live In Worship recorded at the world-renowned Symphony Hall, becoming the first gospel album to debut in the top 10 of UK's Official Christian Music Charts.

He has also been invited to speak at a range of events and venues, from prisons to festivals as large as Wembley stadium.

If all of that wasn't enough, in his spare time Seth enjoys going to gym, watching movies, travelling and socialising with friends over dinner.

Whether it be through organising, strategising or performing, Seth is continually finding ways to uplift those around him and he believes the best is yet to come.